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Mehdi Nadifi

App portfolio

27 apps. Six verticals. Three super-app initiatives.

A complete record of the mobile products I have built, scaled, extended, recovered, supported, advised on, or designed. Every entry states exactly what I did, and nothing claims more than that.

Vertical

Contribution

Status

Showing all 27 apps

Super Apps · 3

  • EmCan

    Emarat, via Sia Partners · 2023 to 2025

    Built 0 to 1Live

    Inherited a basic app and a broken API, rebuilt the API foundation, restructured delivery and shipped on a fixed launch date.

    900,000+ members

    On the App Store and Google Play

    Read the case study

  • IAMAI

    Majid Al Futtaim with I.AM+ · 2020 to 2021

    Built 0 to 1Production pilot

    Took a stalled Arabic-dialect conversational super app from concept to production testing, designing the integration layer that connected the services under one account, wallet and loyalty system.

    14 services

    Never publicly released

    Read the case study

  • Provis Living

    Provis, an Aldar company · Dec 2019 - Apr 2020

    Concept and designConcept

    Designed the product and architecture blueprint for a resident marketplace and service super app across Aldar communities.

eCommerce & Loyalty · 10

  • The Modist app

    The Modist · 2018 - 2019

    Built 0 to 1Discontinued

    Built the OCAPI layer on Salesforce Commerce Cloud as the core of an ecosystem spanning the app, the commerce platform, ERP and partner marketplaces.

    +12% average order value

    No longer listed. The business closed in April 2020

  • VogaCloset

    VogaCloset, via Cenomi advisory · 2020 - 2021

    Product leadership, contractedLive

    Adapted Antum's GRAVTY loyalty mechanics into the API design for the VogaCloset marketplace app, supporting integration with the Fawaz Al Hokair ecosystem.

    On the App Store and Google Play

  • Faces

    Chalhoub Group · 2022

    Maintained and extendedLive

    Managed the digital roadmap and oversaw maintenance and the launch of new features.

    On the App Store and Google Play

  • L'Occitane

    Chalhoub Group · 2022

    Maintained and extendedDiscontinued

    Redesigned the global app experience and designed the UAE localization, work that was later put on hold.

    The global app has since been delisted

  • Sconto

    Algorizme · Dates unverified

    Built, not launchedNever launched

    Built the product almost to launch under Algorizme before it was paused.

    Never listed

  • Oxxo

    Fawaz Al Hokair · 2021

    Integration and launch readinessUnverified

    Led integration and launch readiness for Fawaz Al Hokair.

    Reached TestFlight beta in December 2021, build since removed. Not on the App Store today

  • Swif

    Swif · Pre-Covid to 2020

    Product leadership, contractedDiscontinued

    Led product on a restaurant QR ordering and payment product that launched pre-Covid and gained traction.

    Shut down during Covid. No longer listed

  • Helwa

    Independent · 2024 to present

    Acquired and maintainedLive

    Supported the product informally from 2020, then acquired it outright in 2024 and has run it since.

    20,000 users and growing

    Listed on both stores, dormant since December 2023

  • Shappy

    Independent · 2024 to present

    Built, not launchedNever launched

    Built the AI-powered successor to Helwa from scratch, complete and awaiting switchover.

    Not on either store

  • Dubai Walk

    UAE government program, via Sia Partners · 2023 to 2025

    Concept and designConcept

    Designed a loyalty concept and architecture blueprint for a UAE government program.

Fintech · 3

  • Chase mobile app

    JPMorgan Chase & Co. · 2018

    Maintained and extendedLive

    Led agile delivery of AI investment personalization in the Chase mobile app, increasing qualified investment starts by 10%.

    33M active mobile users

    On the App Store and Google Play

  • J.P. Morgan app

    JPMorgan Chase & Co. · 2018

    Maintained and extendedLive

    Maintained the app and, with my team, adapted and integrated features shared with the Chase app.

    On the App Store and Google Play

  • Finn by Chase

    JPMorgan Chase & Co. · 2018

    Launch supportDiscontinued

    Supported the team on UI, UX and compliance ahead of the nationwide launch.

Health & Fitness · 3

  • WebMD app

    WebMD · 2015 - 2017

    Maintained and extendedLive

    Maintained and extended the consumer health app during the WebMD tenure.

    On the App Store and Google Play

  • Medscape app

    WebMD · 2015 - 2017

    Maintained and extendedLive

    Maintained and extended the clinician-facing app during the WebMD tenure.

    On the App Store and Google Play

  • Kaj

    Undisclosed, stealth · Undisclosed

    Product leadership, contractedUnverified

    Designed a GenAI architecture to support soft integrations with multiple platforms, eliminating the need for traditional API integration. Audited the app, customer journey, and UI/UX to ensure launch readiness.

Education · 7

  • AgileHealth

    AgileHealth · Dates unverified

    Built 0 to 1Discontinued

    Co-founded, built and launched a Stack Overflow equivalent for Agile practice, with assessments that helped teams execute and improve how they work.

    Later shut down. No longer listed

  • Communications of the ACM

    ACM · 2013 - 2015

    Maintained and extendedLive

    Managed the technical roadmap, requirements and vendor delivery for the publication app.

    On the App Store and Google Play

  • ACM Queue

    ACM · 2013 - 2015

    Maintained and extendedLive

    Managed the technical roadmap, requirements and vendor delivery for the publication app.

    On the App Store and Google Play

  • ACM Inroads

    ACM · 2013 - 2015

    Maintained and extendedLive

    Managed the technical roadmap, requirements and vendor delivery for the publication app.

    On the App Store and Google Play

  • ACM XRDS

    ACM · 2013 - 2015

    Maintained and extendedLive

    Managed the technical roadmap, requirements and vendor delivery for the student publication app.

    On the App Store and Google Play

  • ACM Interactions

    ACM · 2013 - 2015

    Maintained and extendedLive

    Managed the technical roadmap, requirements and vendor delivery for the publication app.

    On the App Store and Google Play

  • ACM Digital Library

    ACM · 2013 - 2015

    Built 0 to 1Discontinued

    Built the paid Digital Library app as product owner, covering research papers, conference access, ticketing, events, agendas and maps.

    No iOS listing today. Android delisted, last version 2017

Real Estate · 1

  • Provis app

    Provis, an Aldar company · Dec 2019 - Apr 2020

    Maintained and extendedLive

    Maintained and extended the property management app during the Provis engagement.

    On the App Store and Google Play, renamed Asteco CM in May 2025

How to read the contribution labels

Every app above carries one of these eight labels, and each one means something specific.

  • Built 0 to 1Architected, designed and owned implementation through launch or production testing
  • Built, not launchedBuilt to completion, never released
  • Maintained and extendedOwned a live product and delivered new features
  • Acquired and maintainedAcquired an existing product and ran it
  • Product leadership, contractedRoadmap, priorities and delivery leadership under contract
  • Integration and launch readinessContinued delivery and cleared technical and business blockers
  • Launch supportSupported a defined launch workstream without owning the product
  • Concept and designDesigned the proposition or architecture, not delivered by me